Pepsi and Seiko Launch Limited Edition Seiko 5 Sports Watches

Pepsi and Seiko have collaborated to launch two limited edition Seiko 5 Sports watches, set to be officially released on September 5, 2025. Both watches are limited in availability, with only 7,000 units of each produced worldwide. Each watch features a transparent case back adorned with the respective Pepsi logo and comes in a special collector’s box resembling a Pepsi can. The designs of these watches are inspired by the Pepsi brand logos from the 1990s and the present day.

The first model, Caliber 4R36 SBSA319, draws inspiration from the 1990s Pepsi logo. This watch showcases a bold blue, white, and red color scheme, paying homage to the popular two-tone bezels of that era. It retains a classic retro style while being updated for modern tastes. The watch’s dial prominently displays the 1990s Pepsi logo at the 6 o’clock position.

The second model, Caliber 4R34 SBSC023, was designed by PepsiCo’s design and innovation team. Its sleek modern black finish is inspired by the brand’s latest logo, and it features a 42mm case size. This model is a functional powerhouse, equipped with a GMT function that allows the wearer to display two different time zones simultaneously.