Hiroshi Fujiwara and Starbucks Japan Debut Limited Edition

Hiroshi Fujiwara has once again partnered with Starbucks Japan to introduce a unique drink, ‘BBTEA by FRAGMENT,’ along with a reusable cup. This limited edition menu item is described by Fujiwara as a hybrid of coffee and tea, inspired by his personal taste preferences.

‘BBTEA by FRAGMENT,’ which stands for ‘BLACK BLACK TEA,’ features a rich black tea base combined with lightly roasted espresso, finished off with a hint of vanilla syrup and the subtle sweetness of fresh cream, creating a distinctive tea drink flavor.

Consumers can enjoy this beverage using the reusable ‘FRGMT MYST’ cup, which features the iconic FRAGMENT Thunderbolt Mark alongside the Starbucks insignia on its front.

In a statement, Fujiwara said, ‘BBTEA by FRAGMENT is a blend of coffee and tea, ideal for combining both types of drinks. You can enjoy this drink as much as you like and carry it around in a tumbler at any time. Ultimately, I created a drink that I personally wanted to enjoy; I love ice cream. I hope everyone uses this drink to wake up their spirits.’

The ‘BBTEA by FRAGMENT’ is now exclusively available at Starbucks Coffee in MIYASHITA PARK.