Qatar Fashion United by CR Runway

Qatar Creates and CR Runway today announced details for the world’s biggest fashion show, Qatar Fashion United by CR Runway, taking place between the semifinal and final matches at the FIFA World Cup Qatar 2022™ on December 16. Highlighting the intersection of fashion, culture, music, and sports, this history-making global showcase will feature works by more than 150 designers from 6 continents and 50 countries presented in front of 25,000 spectators at the centre of the Ras Abu Aboud 974 Stadium.

Held under the auspices of Qatar Creates—the year-round movement that curates, promotes, and celebrates the diversity of the country’s cultural activities—the epic fashion show and cultural gathering will put a global spotlight on the connections among fashion, sport and music that bind people and communities together across cultures. The unprecedented scale of the catwalk will present tomorrow’s design talents—including 21 Qatar-based brands and more from the MENA region—who will share the stage with the most acclaimed and internationally recognized icons in fashion.

The event will feature showstopping performances by international superstars, including DJ Snake, Kadim Al Sahir, Khaled, Nancy Ajram, Ozuna, Zakes Bantwini, and more.

Comprising four uniquely designed and highly choreographed runway presentations, the show will feature an Opening Act with national ambassadors representing the 32 countries in the World Cup, all sporting customized jerseys. Immediately following, two local Qatari brands–Aliya Al Obaidly and Harlienz–have collaborated to put on an exceptional performance entitled “Where the Sand Touches the Sea” that is inspired by Qatar’s traditional practices of pearl diving, which will feature a contemporary rendition of the Gulf folk song “Tob Tob ya Bahar” by Qatari composer Hala Al Emadithat will be performed by Dana. Act 2, “The Fashion World Tour,” will be a grand celebration showcasing exceptional works from designers from 6 continents. Act 3 and the Finale, “One Night in Qatar,” will be an extravaganza of haute couture and eveningwear created exclusively by international designers and brands for Qatar Fashion United by CR Runway. Throughout the event, 21 Qatar-based brands presented by M7 – Qatar’s creative hub for entrepreneurship in fashion, design, and technology – will participate.