will.i.am. and Honeywell Drop $299 USD Face Mask

Artist will.i.am and tech company Honeywell have collaborated together to create a new tech-savvy face mask that includes an impressive assortment of built-in features.

The XUPERMASK features a silicone face seal and an elastic strap to help it remain in place and be easily adjustable and durable to work for up to 365 days a year.

Notably, the mask has three dual-speed fans and a non-medical grade HEPA filter for breathability. The mask also offers noise-cancelling headphones and microphone capabilities, Bluetooth connectivity, LED lights, and a magnetic earbud docking system.

“We created XUPERMASK to change the game of our new normal,” will.i.am said.

The mask, which has a seven hour battery life, is being sold in two colors: white/gray/orange and black/black/orange. It launches on April 8 and can be purchased from the XUPERMASK website.

The product joins a growing list of “smart” face masks meant to enhance the functionality of the standard face coverings.