Cadbury and VCCP have come to together to create a virtual “Cadbury Worldwide Hunt’ due to the current limitations of social gatherings.
Senior Brand Manager at Mondelēz International commented: “This year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. There is something so generous in taking the time to hide an egg at Easter and we wanted to capture that in a way everyone could do. With travel restricted for a lot of us, the Cadbury WorldWide Hide takes the usual garden egg hunt and helps you travel the world in search of the Iconic Purple Cadbury Egg, hidden somewhere that is meaningful to you and the hider. We can’t wait to share it with everyone and make people feel a little more connected however far apart they may be this Easter.”
People will be able to hide Cadbury’s chocolate eggs anywhere in the world for your family and friends. Head over to Cadbury Worldwide Hide website to join in.