The Drake x Nike “NOCTA” Collaboration is Here

Drake and Nike have officially announced their collaborative line named NOCTA. The line is inspired by the nocturnal nature of Drake’s style and street fashion around scenes of Toronto, London and Paris.

Only a few images of the collection have been revealed, NOCTA’s initial items seem to consist of yellow or black puffer jackets and sweatsuits. yellow jackets feature a black “NOCTA” spellout on the right chest and a black “CL” hit on the back. Large tonal Swoosh outlines appear to reach across the top of each jacket’s back as well. Only a single image of a hoodie is available, but it appears to offset its yellow body with a small black Swoosh on the chest and black drawcords for a dash of classic Nike Sportswear style.

NOCTA also marks a new chapter for Drake, he signed to Jordan Brand in 2013 and worked on collaborations like Air Jordan 10s, Air Jordan 12s and more through his OVO imprint. In the years since then, Drake has regularly been spotted in Nike gear and even sat next to brand CEO John Donahoe at the Swoosh’s February 2020 Future Sport Forum.

Alongside the announcement, Drake also released a statement abut the collaboration. Drizzy’s words touch on how the collection is a full circle moment for him, how he aims for NOCTA to serve as a “uniform” and more, and can be seen below.

“This moment is full circle for me.

 

I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.

I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.

NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world.

 

NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.

But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.

That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.

 

This opportunity is something that I’ve been waiting on for a really long time. To be associated with the highest level possible — that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.”