With more free time on our hands than ever before, it’s about time we started doing a little better for ourselves. But there are already some men in 2020 who are only going as far as a few sprays of aftershave and a dry shave before leaving the house, ready to spend their days with bare hands and unconditioned, flat hair.
Though night masks, liquid exfoliants, beard balm and cleansers still find their way into certain men’s vocabulary, the male grooming industry has never been healthier and is said to be worth an estimated USD 81.2 billion. As the planet seeks to be the best version of itself, both individually and environmentally, naturally sourced grooming items are on the rise.
The Israeli startup Maapilim specialises in natural grooming, with all its ingredients inspired by the Mediterranean Sea. Ingredients such as argan oil from Morocco, lavender oil from France, rosemary oil from Italy and carrot seed oil from Egypt form the basis of its products, including body wash, shampoo, beard oil and more. The brand’s hand cream has become one of Maapilim’s most successful items due to its lack of flavour. Unlike other hand creams, they eliminated any overpowering scents and allowed the natural smell to reign. To buy; https://maapilim.com
Charlotte Vøhtz created Green People after she was unable to find any moisturisers that did not irritate her daughter’s various skin conditions. Twenty-six years later, the mark has become one of the leading labels for natural and organic grooming products throughout Europe. Its No.3 Cooling Moisturizer has become one of its most popular products and is made from organic black willow bark, green tea, aloe vera and peppermint, while its Prebiotic deodorants are also extremely well received. To buy; https://www.greenpeople.co.uk
The New Zealand label Triumph & Catastrophe manufactures natural yet scientifically engineered men’s grooming goods. Using indigenous ingredients such as Horopito oil and Ponga fern extract, the company combines these with natural ingredients from around the globe — like clay from Australia, jojoba extract from Mexico, and Tamanu oil from Polynesia — to produce products that are both sustainable and accessible, with prices ranging from $12 to $62 USD. To buy; https://www.triumphanddisasteruk.com
Created in Harlem in 1991, Shea Moisture has become increasingly popular in recent years with natural hair and skincare products. After several years of producing women’s products , the company has recently grown to include men’s products. The commodity of the company is possibly the Utility Soap Bar, which is made from shea butter, cocoa butter, mango butter and avocado. Although natural ingredients also mean higher price tags, all of Shea Moisture ‘s products are relatively affordable, with prices ranging from $4 USD to just $40 USD. To buy; https://www.sheamoisture.com